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Microformatting Data

Customize your SE Results

WithGoogle, Bing, and Yahoo have teamed up in an initiative to establish a set of universal data schemas that will create a common markup language across all search engines.

This new project, schema.org, will provide developers with the data necessary to tag site elements appropriately to improve their organic listings in search results on Google, Bing and Yahoo.

The possibilities for developers to tag data for search engine optimization go well beyond images and videos. Let’s say you publish recipes, for example. By tagging your data appropriately, searchers can view more pertinent information on search engine results pages, enabling them to more quickly identify the recipe their looking for. In the screenshot to the right, you can see that from my Google search for “cheesecake recipe” I get back results that show me ratings, cooking time and even calorie information.

For more information on hiring us to Microformat your site data, contact us here.

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